About Us

Leadership

The Wholistic Research and Education Foundation Board of Directors and Executive Management are passionate about understanding when and how medicinal cannabis may be beneficial in treating a variety of health conditions and leveraging this research-driven data to make a meaningful difference in the quality of life of millions.

Andy Noorda

Andy Noorda

Chairman and Co-founder

Pelin Thorogood

Pelin Thorogood

President and Co-founder

Ted Roth

Treasurer & Secretary

Cheryl Pia

Cheryl Pia

Director

Zoe Selzer McKinley

Zoe Selzer McKinley

Executive Director

Danae Brooker

Chief Marketing Officer

“There is increasing data that the endocannabinoid system plays an integral role in our overall physical and psychological well-being. As such, we are dedicated to partner with internationally recognized research organizations to drive groundbreaking research projects that have the potential to dramatically shape the developing field of cannabinoid therapy.”

Andy NoordaChairman & Co-founder Wholistic Research and Education Foundation