Pelin Thorogood is a tech executive and entrepreneur who has made a career out of being at the forefront of emerging business trends and technologies. The potential for CBD-rich therapeutics to deliver significant health benefits has led Pelin to co-found Wholistic Research and Education Foundation and Mana Artisan Botanics, an artisanal CBD infusions company. With an unwavering focus on data and analytics throughout her career, previously she was CEO of Anametrix, the award-winning multi-channel marketing analytics platform (acquired by Ensighten in 2014). Her career as a technology executive also includes serving as CMO of WebSideStory, the pioneer in web analytics (acquired by Omniture/Adobe in 2008). Pelin holds a B.S. in Operations Research, Masters in Engineering and MBA degrees, all from Cornell University, where she also serves as Industry Scholar for Cornell Institute of Healthy Futures. With a deep commitment to the San Diego community, Pelin also serves as a trustee of the UC San Diego Foundation.