Michael is an experienced community builder and culture marketer with expertise in building brands via nontraditional marketing channels. He is cofounder and partner of Trailblazers, a cannabis executive leadership think tank. Michael is also cofounder and partner of OpenNest, a cannabis venture studio with a diversified portfolio of consumer products, media and technology businesses that are driving cannabis adoption as a force for positive change.
Previously, Michael led partnerships and growth at TikTok, the world’s most downloaded app in 2018 with over 2B downloads. He holds an MBA from UCLA Anderson.
As Chief Community Officer of Wholistic, Michael focuses on unique collaborations between cannabis industry leaders and top academic research institutes.