About Us

Wholistic Research and Education Foundation

We are a public nonprofit (501c3) dedicated to building trust in wellness by putting evidence first for consumers, retailers, healthcare providers, and industry leaders committed to a more transparent and credible wellness marketplace.

Leadership

Joe Dickson

Joe Dickson

Chairman

Pelin Thorogood

Pelin Thorogood, M.Eng, MBA

President

Andy Noorda

Andy Noorda

Board Member

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“At Wholistic, we’re building a framework to ensure that the promises made by wellness products are supported by science, grounded in evidence, communicated responsibly, and able to evolve as knowledge advances. Consumers trust supplements and wellness products to support and improve their health, and we believe that trust should be justified.”

Joe DicksonPrincipal of Lot 49 Advisors, former Global Director of Standards for Whole Foods Market, and Wholistic Research and Education Foundation Chair