We are a nonprofit working to build trust in wellness by putting evidence first for consumers, retailers, healthcare providers, and industry leaders committed to a more transparent and credible wellness marketplace.
Research
Support and advance research that strengthens trust in wellness by supporting credible, independently verifiable evidence designed to evaluate the real-world impact of wellness products, practices, and interventions.
Education
Make evidence understandable, accessible, and actionable across wellness while helping companies communicate responsibly and with confidence, and equipping the industry with tools that build durable consumer trust.
Advocacy
Focused on raising the scientific standard of the wellness industry through transparency, clarity, accountability, and proof.
About Us