Andy has a long history as a philanthropist, following in the footsteps of his father and mother, the late Ray and Tye Noorda, founders of the Ray and Tye Noorda Charitable Foundation (RTNF). Ray Noorda was the founder and CEO of Novell, one of the highest impact technology companies of the 20th century. The life-changing experiences CBD-rich therapeutics delivered for his 12 year-old son with cerebral palsy led Andy to co-found Wholistic Research and Education Foundation and Mana Artisan Botanics. Additionally, Andy serves as a board member of RTNF, continuing his parents’ philanthropic missions. Andy holds a B.A. from Brigham Young University (BYU).
Pelin Thorogood is a tech executive and entrepreneur who has made a career out of being at the forefront of emerging business trends and technologies. The potential for CBD-rich therapeutics to deliver significant health benefits has recently led Pelin to co-found Wholistic Research and Education Foundation and Mana Artisan Botanics. Previously she was CEO of Anametrix, the award-winning multi-channel marketing analytics platform (acquired by Ensighten). Her career as a technology executive also includes serving as CMO of WebSideStory, the pioneer in web analytics (acquired by Omniture/Adobe). Pelin holds a B.S. in Operations Research, Masters in Engineering and MBA degrees, all from Cornell University, where she also serves as Virtual Entrepreneur-in-Residence for the Johnson Graduate School of Management.
“There is increasing data that the endocannabinoid system plays an integral role in our overall physical and psychological well-being. As such, we are dedicated to partner with internationally recognized research organizations to drive groundbreaking research projects that have the potential to dramatically shape the developing field of cannabinoid therapy.”Andy NoordaChairman & Co-founder Wholistic Research and Education Foundation